refers to the way it used to be used to promote e-commerce site, the most common are the traditional marketing and e-marketing is essentially exactly the same, simply means that changes.
Traditional marketing is the root, the Internet is a communication tool, so that internet marketing is to break paradigms and apply traditional marketing solutions using new tools to create more value [ 1]. E-marketing, under the support of the new information and communication technologies, involves making promotion of product or service online.
are many ways to reach our customers. Some of the ways used today to generate traffic on our website include: banners (image ad), e-mail marketing that improperly can soon become spam , and most importantly, word of mouth. There are statistics that indicate that if a person is well attended it will disperse the information to their relatives and close friends, like a well-known success story we can quote: google.com.
support tools and technologies in the strategy to promote e-marketing:
a) Specialised sites: sites dedicated to promoting other companies, generally have search tools for easy access to products and services of its advertisers
b) Blog : The importance of the blog is the discussion that is generated within them. For example the release of a new cell phone, may be subject to discussion topics on quality, design, usability, size and weight could be commented by the user community.
c) Chats : o also known as chat room . Unlike the blog, this is generated in real time. This means that users are having a conversation at the same moment in time.
d) Newsletters: A newsletter is a publication that is generated on a regular basis . E-newsletters are used usually to present news and new discoveries of a topic of interest
e) Mailing lists: A mailing list is a group of users who usually join in order to share experiences and discuss topics of local interest (group) .
References
[1] Hugo Díaz, Strategic Marketing Internet. Guatemala: Seminar on "Business Opportunities for SMEs through e-commerce", 2005.
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