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ICT and SMEs (Part II)

In the first part of this topic, given the definition of ICT and SMEs. There was also talk a bit about the impartancia with SMEs within society. In this section we present some of the profits earned by an SME to make use of ICTs.

Using ICT

necessarily entails the digitization process by which bits are encoded into information flows, communications and coordination mechanisms, whether in the form of text (blogs), audio (mp3), voice (podcast), pictures or other means (eg video-youtube-). There are various areas where ICTs can be well used in a company, these being some of them [1]:

• production and / or services: Seeking efficiency, ensure consistency, implementing metrics, to provide differentiation , improve productivity and improve working conditions.


• Business Management: Marketing and business intelligence, customer (CRM), electronic shopping, digital promotion, online sales, electronic receipts, business continuity.

As a result of the use of ICT, created what is known as e-services. E-services is the result of digitization of joint activities in society, eg public administration, business, education, marketing, among others. The difference is the means and the capabilities it offers to communicate.

ECLAC (Economic Commission for Latin America) in its report: "The path towards the information society in Latin America and the Caribbean" and describes three basic characteristics necessary (strata) that a country needs to start what is known as "scanning process, they are: stratum

• horizontal: The first point concerns the physical infrastructure, also called horizontal layers, composed of all physical infrastructure ( network) and programs that will be the means to carry and present information. Stratum
• vertical: On the second point, also known as vertical layers, the goal is to digitize the flow of information and communication in different spheres of society, including business, trade, public administration and other . When sector flows of information and communications are based on electronic networks is often postpone the suffix "-e" to the name of that sector, or we add the adjective "electronic" (for example, "E-Commerce" or " electronic commerce).
• Finally, in addition to vertical and horizontal strata there is what is known as diagonal layers formed by the regulatory frameworks that foster and provide the field of new forms of behavior, the funding mechanisms that support the diffusion of these technologies and their application, and human capital. Figure 1 outlines the above.

Figure 1

References [1] Mora, Alexander. The new technologies of information and communication technologies (ICT) in enterprises. Guatemala: Seminar on "Business Opportunities for SMEs through e-commerce", 2005.